I picked up some really terrific ideas from Ivan Misner, the father of modern networking and founder of BNI a couple of days ago and figured I would share them since networking is something that anyone can utilize to enhance their current personal, professional, and business circumstances.
Essentially Ivan suggests 3 primary areas to focus on in terms of our mindset as professionals, business people, and/or entrepreneurs seeking to capitalize on in our networking activities.
First we must be sure we are following the law of reciprocity. The law of reciprocity is the idea that we should expect to give before we get, or at least to give back an amount equivalent to that which we have received from another.
Second is to make sure our network is full of diversity, and no, we are not talking about an old old wooden ship used during the civil war Ron Burgundy! The more diverse our network, the more exposure we have to a variety of individuals from different clubs, countries, careers, and genders, etc… the more effective our networking efforts will be. I mean think about it…If we keep exchanging ideas and business with people who are the same as us, who are in the same business as us, who think like us, or who are doing the some of the same things as us, how much reach and significance will our business efforts get us? Probably not very far in comparison to the individuals who are mixing it up with anybody and everybody.
Finally, we should understand that networking is more about farming than hunting. It’s ultimately about creating and cultivating relationships, not forcing our product or service upon every person we meet and then expecting them to refer us to others or want to do business with us. Ivan said it so well…It is not what you know, or even who you know as we all might sometimes think …but how well you know them.
Well…have fun with this info..I hope it helps, and I hope you apply it. Be sure to check out Ivan Misner for some really detailed insight into networking if you are looking for more successful ways to increase your business through referrals. Remember…there is more to networking than mereley exchanging cards, especially if you seek the results that are to be attached from a successful campaign… More Business!!.
Best! and To Your Success!