Marketing Tips From a GENIUS


Alright…I thought it would be a good time to refresh the creative juices of the business world especially with our economy being the way it is, and perhaps jolt some people with some purple cow thinking.  So…listed below are some superb ideas anyone can use in their marketing…to ultimately add more success to their product lines, services, sales, exposure, and business.

The ideas collected and listed here came straight from Seth Godin’s Book the Purple Cow so you better bet your bottom (possibly last) dollar that they are valid.  Pay attention…and truly consider using them.

Alright…here you go!!!.

  • “Create Remarkable Products that the “right” people seek out.”


  • “Instead of trying to use your technology and expertise to make a better product for your user’s standard behavior, experiment with inviting the users to change their behavior to make the product dramatically different.”


  • “Your ads should cater to the customers you would choose if you could choose your customers.”


  • “If you are making good stuff…how fast can you stop?  You should only be making remarkable stuff.”


  • “How could you modify your product or service so that you’d end up on the next episode of SaturdayNight Live.”


  • “Model the behavior of everyone who has make remarkable products in your industry.”


  • “Try being outrageous, just for the sake of being annoying, so you know what it’s like to be at the edge, of course you don’t want to do this too much.”


  • “Find things that are just not done in your industry”


  • “What could you measure?  What would that cost?  How fast could you get results?  If you can afford t, try it?  If you measure it, it will improve.”


  • “Explore the limits….Are you the cheapest, fastest, quickest, smartest, best looking, funniest, smallest, largest, newest…..If there is a limit you should use it (must use it).”


  • “Go one more or two more.  Identify your competitor and or who’s generally regarded as at the edges, and out do them.  Whatever they are known for, do that thing even more.”

Well, hopefully you feel these were worth some of your time.  I think they are terrific and creative insights that we can definitely and probalby should use for our own products or services.   I suggest you try one or two of them and see what happens with your Marketing, your sales, and ultimately your business :).


Thanks Seth!

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